Hello! I’m Rosh, a creative and tenacious UX Researcher
I build and improve products through research, psychology and design.
About Me
A UX Researcher with a strong background in performance marketing and consumer psychology. I deeply care about leaving the world in a better place through building useful and exceptional products and services, rooted in powerful research strategy.
My Skillset
A combination of UX Design and Research skills tailored to deliver results across a variety of industries.
I use the double diamond model as a base when delivering a project, but adapt my process to solve the problem at hand using critical thinking to address business and user requirements.
Recent Projects
IKEA: Building Research Operations
Working with IKEA Leadership to provide strategic UX research counsel, and build a comprehensive research operations framework for the company
Emergency Passports:
Discovery
Investigating internal system processing for the UK Government’s Emergency Passport service
Emergency Passports: Build
Optimising online and internal systems for the UK Government’s Emergency Passport service
Testimonials
“I was impressed with Roshni’s professionalism and high standard of work. She worked diligently and efficiently to improve our customer journey, functionality, and features on the existing site.
Her and her team demonstrated an excellent level of user testing and critical thinking to evaluate design decisions and ensure scalability, while addressing the research undertaken. Their work has now formed the core part of our UX pipeline and will be implemented over the next 6 months. The wireframes that were a core output from the project are a marked improvement of the current site and we expect will contribute greatly to increased conversions. ”