A little about me

I’m a UX Researcher based in London. I deeply care about leaving the world in a better place through building useful and exceptional products and services, rooted in powerful research strategy.

In my past life, I worked in performance marketing for influential brands including Sony, Tesco, Heineken and Adobe. I managed paid social advertising campaigns which positively influenced business results through continuous research and testing. However, while I developed strong skills in analysing trends through data and creative strategies, I craved to understand the qualitative data behind product purchases or sign ups. I also critiqued the digital products I was using to create my campaigns, and often found myself sketching out design ideas on how to improve them. It was during my time working in marketing that I developed a true love for UX design, consumer psychology, and the thinking behind product build.

In my spare time I love drawing, painting and crafting.

Pencil Drawings

A selection of my pencil drawings from professional drawing classes. I learnt how to measure 3D objects and translate them into 2D drawings.